Reliance Consumer, the FMCG arm of Mukesh Ambani’s Reliance Group, has signed Ram Charan as the new face of Campa Cola. This announcement comes with the launch of their latest marketing campaign, Campa Wali Zidd, which focuses on determination and resilience.
IPL Campaign Rollout
Ram Charan, a global star, will represent the brand across pan India. The campaign film features him overcoming physical and mental challenges, with high-quality visuals and stunts performed by him personally. It will be aired during the IPL season across TV, mobile, and digital platforms. Campa Cola has also become a co-presenting sponsor of the IPL.
Strong Market Growth
Campa Cola has seen strong growth, gaining double-digit market share in select states. Its revenue is projected to hit Rs 1,000 crore in FY25, up from Rs 400 crore in FY24. The Rs 10 price tag and an aggressive marketing push have played a big role in this rise.
Positioning for the Future
Backed by Mukesh Ambani and led by Ram Charan’s influence, Campa Cola is positioning itself as a strong challenger in India’s competitive soft drink market.
